The Green Week is a space dedicated to triple sustainability: environmental, economic and social. It is organised by Acqua dell'Elba Società Benefit and Fondazione Acqua dell'Elba, a non-profit organisation whose objective is to create value for the Island of Elba by launching projects and supporting local ventures in five specific areas: environment, education, culture, social, and art.

Every year, during Black Friday, Acqua dell'Elba offers a week of workshops, debates, and events dedicated to environmental, economic, and social sustainability. In addition, the results of the sustainable activities carried out and planned by Acqua dell’Elba Società Benefit and Fondazione Acqua dell’Elba are presented.

Green Box

Green Week is deliberately being held during Black Friday week, with the goal of offering a different perspective on how to create value for all of us. During the week, consistent with this message, Acqua dell’Elba does not provide discounts or wild offers.

Instead, it proposes the “Green Box”, a box that combines elegance, unique fragrances and a concrete gesture towards sustainability. Inside this box we find a 500 ml Room Fragrance refill made of recycled R-PET plastic and an empty bottle of the same capacity to be filled with one of the fragrances available for the initiative.

The Green Box can only be obtained as a gift with the purchase of Acqua dell’Elba products for an amount of at least 106.00 euro at single-brand shops, the online store and the best customer perfumeries.

The net proceeds of the operation are used each year to support the projects of the Fondazione Acqua dell’Elba (www.fondazioneacquadellelba.org).

ENVIRONMENT:

VIA DELL’ESSENZA:
'La Via dell'Essenza' ('The Way of Essence') is an initiative carried out by Fondazione Acqua dell'Elba and the National Park of the Tuscan Archipelago with the aim of restoring and enhancing the natural beauty of eight sensory routes that will allow the development of the western Elba tour, at the foot of Monte Capanne, for a total of 66.5 km.
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MARE PULITO:
1000 kg of WASTE: 1000 kg of waste were collected on the occasion of 'Mare Pulito' 2024: it is the environmental event that includes cleaning activities and events throughout the island to raise awareness of respect for the environment and protect the marine ecosystem.
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EDUCATION:

100 BOOKS DONATED:
Every year the Acqua dell'Elba Foundation carries out the "Progetto Libri" ('Book Project') with the Secondary Schools of the Isola d'Elba, donating 100 new books on a specific theme. Financial education was chosen as the theme for 2024.  
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BLUE SCHOOLS:
Blue Schools are schools that consider the ocean as a central part of the school curriculum. The initiative is promoted by the UNESCO Intergovernmental Oceanographic Commission (UNESCO-IOC) within the framework of the United NationsOcean Decade of Marine Sciences for Sustainable Development (2021-2030) and the Ocean Literacy programme with the aim of creating a new generation of awareness and promoting a responsible use of marine resources. 
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CULTURE:

SEIF: SEIF is the first international festival dedicated to the preservation and enhancement of the sea and its essence. It takes place over three days in the village of Marciana Marina and includes educational and experiential activities, seminars on specific topics, and evening shows. Great news this year is the first edition of the SEIF Prize, established to reward those who stand out for their commitment to the sea, awarded to Marco Rossato.  
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ART:

The Premio Arte Acqua dell'Elba, held in partnership with the Accademia di Belle Arti di Brera is an award that aims to bring out  new talents among the best young artists of the Academy. 20 students create works of art every year inspired by the main identity values of Acqua dell'Elba and the sea, which are then exhibited in the show. The artists of the 3 winning works receive a scholarship of 1500 euros each.
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HEALTH AND SOCIAL:

20 VISITE:
In 2024, Fondazione Acqua dell'Elba supported the 'Diversamente Sani' Association by donating 20 dermatological consultations for the prevention of skin cancer to the association's members and organised a webinar in collaboration with the Humanitas Foundation for Research, focused on skin cancer prevention.  
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