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THE FRAGRANCE OF WORDS OF LOVE

THE FRAGRANCE OF WORDS OF LOVE

THE FRAGRANCE OF WORDS OF LOVE


It might only be a commercial holiday, as many say; it might even be a tired, worn-out tradition, but after all, Saint Valentine’s day always represents a good occasion to reflect upon something which has always been at the centre of the universe’s attention: love. We’re not just talking about the songs you hear at the Festival of Sanremo, but also of true pillars of Western culture indeed: such as Dante, who borrowed from Aristoteles a certain
“…love that moves the Sun and other stars”.

The fragrance of the person we love is indissolubly connected to love, and as you know, we are extremely sensitive about this subject. So, we chose to share with you some sentences about love which are connected to fragrances, to give you something to read and who knows? Maybe even some ideas for a touching card to accompany the gift you bought for the person you love, which might be a MIA package, containing two 15 ml bottles of the same perfume: one for your partner, and one for yourselves so you can always have their fragrance with you wherever you go.

Coming back to love and perfume in poetry and literature, we start way back with the greatest Latin narrator of the feeling and passion which can bind the souls and bodies of two people together. In his Carme 13, the Latin poet invites a friend over for dinner, and whilst describing to him the woman he loves, speaks about
“…perfume, which the Venuses and Cupids gave to my girl,
which, when you smell it, you will ask the gods,
Fabullus, to make all of you a nose”.

The scent of one’s lover has also been a theme for poets at the time of the origins of Italian literature, when Guido delle Colonne spoke in the archaic language of the thirteenth century, describing the suave fragrance released by the mouth of his woman, capable of perfuming whoever was listening to her words
“The fragrant mouth
who renders fragrant those who hear”.


A leap in time forwards within Italian poetry and we find Leopardi, who explicitly narrated in his ode to Aspasia the connection between fragrance and the memory of love:

"...I never
scent the fragrance of a flowery bank,
or the perfume of blooms in a city street,
without seeing you as you were that day...".

Of course, it goes without saying that the “the fragrance of a flowery bank” is a sentence rich in inspiration for our brand, in its quest to capture the essence of the sea in its fragrances, just like the same essence of perfume and its magic was captured by Baudelaire in the following verses:

" There are perfumes as cool as the flesh of children,
Sweet as oboes, green as meadows
— And others are corrupt, and rich, triumphant,

With power to expand into infinity,
Like amber and incense, musk, benzoin,
That sing the ecstasy of the soul and senses".

Baudelaire’s verses are the origin of the most famous novel dedicated to perfume, the one by Patrik Suskind in which the main character is born without his own fragrance and he tries to create one capable of winning over the whole world’s love. So, we arrive to the Twentieth century, when Arthur Miller said that
“to remember love is like to remember a perfume”.

A sentence we already quoted in a picture we posted on our Instagram profile. During the next days we will keep sharing others on all of our social channels: follow us, they could be an inspiration for the text of your gift cards.


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