ACQUA DELL’ELBA IN VENICE: THE SEA, PERFUME, THE CARNIVAL
Today with this post we start a series of trips to the cities which host our branded flagship stores, to discover the analogies they have with our own worldview and values. The first stop is Venice, where you can find our shop in Campo San Bartolomeo 5383/A.
ACQUA DELL'ELBA IN VENICE: THE QUEEN OF THE SEA.
The relationship Venice has with the sea truly marks the city as a unique place in the world: it is literally rooted in the sea, with its fascinating patrician mansions rising directly from the water. Venice owes to the sea centuries of wealth and prestige, which turned it into one of the main cultural centres in the world, privileged by its position as a portal between the East and the West. So much so that every year, the city renews a pact of love with the sea, the “marriage with the sea” occurring on Ascension Day (“La Sensa” in Venetian dialect), celebrated with a fascinating historical parade. For somebody whose core identity resides in the sea, like us, a city like this is truly a privileged place to be.
ACQUA DELL’ELBA IN VENICE: THE SCENT OF HISTORY.
Always at the centre of trade routes into Asia, Venice was famous for importing valuable essences and transforming them into precious perfumes created by artisans called “muschieri”. These perfumers enjoyed a central role in the history of the city by contributing to the famous appeal of its masked dames, always courted by Casanova and his followers. Venice also boasts a museum dedicated to the art of perfumery: through the rooms of the Mocenigo Museum an historical, olfactive and visual journey helps visitors soak in the artisanal tradition which also represents a cornerstone of our identity.
ACQUA DELL’ELBA IN VENICE: THE SCENT OF CARNIVAL.
Speaking about Venice, one cannot forget the Carnival: a period of the year which traditionally started on the day of Saint Stephen, with the opening of the opera and grand ball season at the La Fenice Theatre, and which ended on Shrove Tuesday. Seduction among masks often happened in an olfactory way, a sensual habit which the aforementioned Casanova already knew well, considering perfume was one of the gifts he gave to the women he courted. Who knows, maybe this year, a story of seduction might develop around the notes of our own fragrances….
Ph. Roberto Rosa/Veneziadavivere.com