La Settimana della Profumeria
from June 16 to 22, 2025
Acqua dell’Elba

Celebrating Italian Perfume Stores Together

To mark our 25th anniversary, we are launching Perfume Store Week: a tribute to the independent Italian perfume stores that have shared with us a long journey of passion, beauty, and fragrance. From June 16 to 22, when you spend at least €85 on Acqua dell’Elba products in one of the participating perfume stores, you’ll receive a 15ml travel-size bottle of one of our iconic fragrances: a timeless scent from the Classica collection, or one of the three new creations by Luca Maffei – Riviera, Essenzamare, or Stella.

A gesture to say thank you. An invitation to return to perfume stores — where every fragrance is a discovery, every recommendation a personal experience, every purchase a memory.

Find Your Nearest Perfume Store

Go to the store locator page and enter your postcode or city to find the nearest participating perfume store.

Acqua dell’Elba
Acqua dell’Elba

Why Shop in a Perfume Store?

  • Receive personalised advice from trained staff;
  • Collect an exclusive gift designed for you;
  • Rediscover the joy of in-store shopping;
  • Enjoy a beautiful experience, full of emotion and quality. 

A Logo That Tells a Story

The Perfume Store Week logo was created by Italian-Argentinian artist Carolina Altavilla. An illustrator and art director based in Turin, Carolina works with international publications and brands including The Guardian, The Lancet, Grazia, Corriere della Sera, La Repubblica, and the Wellcome Collection Museum.

Influenced by surrealism, her work blends art, innovation, and lifestyle.

“I experimented with ingredients, textures, and Mediterranean colours to create an illustration that invites and celebrates, through the brand’s perspective, the Italian perfume stores. It was a creative-conceptual process, carefully developed for this first edition of Perfume Store Week.” — Carolina Altavilla

Acqua dell’Elba