ACQUA DELL'ELBA AND LEGAMBIENTE
TOGETHER FOR SEA TURTLES
During the past few years, Isola d’Elba has started to witness the summer miracle of sea turtle egg hatchings again, an event generating curiosity for all lovers of the sea, which demonstrates once again the importance of maintaining and preserving the beauty which the sea and its creatures keeps donating to us day after day.
So, this year, we decided to be part of a Legambiente initiative which has precisely sea turtles as its absolute focus: the Tartalove project, through which Legambiente performs an integrated action for the safeguard of sea turtles including care and preservation activities, control and monitoring of hatching sites and nests, education and awareness initiatives aimed at local fishermen, tourists and local citizens.
‘We are very satisfied’, declares Stefano Di Marco, lead manager of the Tartalove campaign for Legambiente, ‘of the support Acqua dell’Elba is lending to our initiative in favour of sea turtles, which already since some years have started to habitually frequent the seas of Tuscany and its Archipelago again. This year we have already had 4 confirmed nests, with documented attempts of nesting activity both on Elba and the island of Giglio. This is important data which testifies that the nesting areas of loggerhead turtles have been extending towards north, probably due to climatic changes’.
Starting from 13 August, official date of #Tartaday2020, Acqua dell’Elba will support the campaign with an initiative of Cause Related Marketing: until the 31st of December 2020, we will devolve to the Tartalove project 10% of every purchase of a 500 ml “Isola d’Elba” home fragrance diffuser.
As already happened for the #CONILMARENELCUORE initiative, also in this case the wooden snout of the diffuser will be customised with a special Tartalove logo.
‘The collaboration with Legambiente’, explains the president of Acqua dell’Elba Fabio Murzi, ‘is an important initiative we have welcomed and supported with great pleasure, because it is totally in line with the commitment and passion we at Acqua dell’Elba dedicate to the preservation and development of the sea, its environment and its beauty’.
Indeed, starting from today you may purchase the 500 ml “Isola d’Elba” home fragrance diffusers with customised “Tartalove” snout to support Legambiente’s project yourself.
Another way to show your support for the initiative is to personally contribute through the symbolic adoption of a sea turtle: with your help, Legambiente will keep protecting and caring after these marvels of the sea, guaranteeing medicines, veterinary care and nesting site monitoring activities.
During the next weeks we will keep telling you about this initiative: follow us on our blog and social media channels.