Acqua dell’Elba introduces MIA, the package containing two small bottles of your favourite fragrance: one for your handbag, the other for your suitcase or your best friend. Because “girl power” vacations are now a trend, and you could start by taking care of the sea and its essence.
The start of summer, the first strong heat of the year, and the end of school all give you the temptation to let go for a bit, indulge yourself and escape daily commitments for a moment, to regain the freshness and freedom of a carefree vacation.
Maybe this is precisely the reason why, aside from the classic family vacations, more and more people tend to celebrate the start of summer with small trips, often shared with one’s best friend.
According to recent research carried out by the Corriere della Sera newspaper, 517,000 women in Italy enjoy travelling alone or with their favourite group of girls, with a yearly projected growth trend of 11%. These are women who usually speak at least one foreign language (8 out of 10), are on average 32 years old, and 47.8% of them prefer packing their suitcases to leave for a trip with their girls, rather than with their life partner.
Acqua dell’Elba had these girls in mind, and their eagerness to travel, read and share emotions, when it created the new MIA package: available in our shops and online just in time for the start of summer (follow us on our social networks to find out about the actual online release date), it includes two 15ml bottles of your favourite fragrance.
The practicality of having a double of your favourite fragrance, to bring on your holidays, meets the opportunity to surprise your best friend with a truly original travel surprise: the same fragrance for two, in order to share the essence of the sea.
If you still need ideas for your travel destination, we suggest treating yourself to a long weekend in Marciana Marina during the SEIF – Sea Essence International Festival: when women travel, they love doing so also to discover the emotion of committed cultural experiences. The aim of SEIF is to protect and develop the sea and its essence: if you’re interested in seeing the full programme of the event, you can find it here on this link.