THE ESSENCE OF YACHTING: RADIO MONTECARLO’S INTERVIEW WITH FABIO MURZI.
Throughout the duration of the Versilia Yachting Rendez-Vous, Radio MonteCarlo, the official radio station of the event, was on hand to carry out a series of interviews. Some were conducted by Maurizio DiMaggio on behalf of RMC Marine, others by Lapo De Carlo on behalf of RMC Sport.
As with the interviews carried out during the Philip Kotler Marketing Forum (on the topic of the essence of marketing), we will start a similar journey through the words of the attendees of this event, in search of the essence of yachting. To break the ice, we will go first: in case you missed it, here is the transcription of the interview recorded by Lapo De Carlo on behalf of RMC Sport with Fabio Murzi, President of Acqua dell’Elba.
RMC: “What are the motivations behind Acqua dell’Elba’s presence at a Super Yacht event?”
FM: “Acqua dell’Elba’s identity has always been closely connected with the values of the sea. This is why we are present at the Versilia Yachting Rendez-Vous since its first edition, as well as the Monaco Yacht Show.”
RMC: “Are there any partnerships between your company and the yacht brands we can see at this event?”
FM: “The most important partnership here is the one with Azimut: we have been collaborating for years with them, by fitting their vessels.”
RMC: “What is the aim of your participation in the Versilia Yachting Rendez-Vous?”
FM: “We have a double objective. On the one hand we would like to raise awareness for the brand and its values, while on the other hand we are also here to increase sales of our line which is specifically dedicated to the world of yachting: courtesy products for charter services as well as for private yachts”.
RMC: “Where can I buy Acqua dell’Elba products?”
FM: “In our 25 flagship stores, on our website, as well as in 550 independent perfumeries in Italy.”
Keep following us to read the other interviews recorded by RMC Sport and RMC Marine throughout the duration of the Versilia Yachting Rendez-Vous.