Class Editori has selected the best 100 Italian products, among which was also our very own Classica fragrance. An achievement which we would like to share with everyone who appreciates our products and our values, which represents a starting point towards new, shared experiences.
100 Top Products: the Book of Italian Excellence
Class Editori published the book “100 Top Products 2019” by tasking four leading publications to select the relevant brands: MF – Milano Finanza, Gambero Rosso, MF Fashion and ItaliaOggi. The products were chosen on the basis of criteria including the capacity of balancing innovation with tradition, in production technologies as well as in marketing and communications strategies, with a particular focus on environmental sustainability, terroir and working conditions. The “100 Top Products” book is already available in bookstores, and is also downloadable in digital version from the websites of MF – Milano Finanza, ItaliaOggi and Gambero Rosso.
100 Top Products: from the web to the Steam Factory.
Class Editori will also present the book at the Milano Marketing Festival, taking place from 28 to 30 March 2019. Acqua dell’Elba will also take part in this event, meeting important personalities with the aim of understanding the new frontiers of marketing and communication. Among the speakers we would like to highlight the science philosopher Stefano Moriggi, the communications sociologist Andrea Fontana, the newly elected president of the Italian Art Directors Club Viki Gitto and Francesco Costanzo, relationship manager at LinkedIn. Speaking of which, on our LinkedIn profile it is possible to read and download “The Essence of Marketing”, a pdf which collects the extracts of the interviews we conducted during the occasion of the Philip Kotler Marketing Forum. Who knows, there might a further episode following this new initiative…