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THE ESSENCE OF MARKETING: FABIO MURZI, PRESIDENT OF ACQUA DELL’ELBA.

THE ESSENCE OF MARKETING: FABIO MURZI, PRESIDENT OF ACQUA DELL’ELBA.

THE ESSENCE OF MARKETING: FABIO MURZI, PRESIDENT OF ACQUA DELL’ELBA.

We continue our publication of the interviews conducted during the occasion of the Philip Kotler Marketing Forum with somebody we know very well: Fabio Murzi, President of Acqua dell’Elba. As usual, you will find the full video on our YouTube channel.

THE ESSENCE OF MARKETING: TERRITORIAL MARKETING

For a company born and raised in Marciana Marina, Elba island is not just a source of inspiration, but indeed the essence of the brand itself: its sea, the uniqueness of the Elban environment, the authenticity of its inhabitants and the artisanal quality of the workmanship on the island, which derives from centuries of Tuscan perfumery tradition, are enclosed in each of its fragrances, turning the brand into a loudspeaker for the love it feels towards the territory in which it operates. Acqua dell’Elba was thus invited by the FICO foundation to speak about best practices in the territorial marketing sector: ‘For us it was really interesting, it was an occasion for us to engage with other entrepreneurs and the experience of their companies in connection to the Cinque Terre and the Langhe.’

 THE ESSENCE OF MARKETING: THE IMPORTANCE OF SHARING.

As Philip Kotler explained, ‘the essence of marketing is to create a better life for the people you serve, to figure out how to enrich their life. By doing that, your life will be enriched too.’ A sentence which deeply resonates with Fabio Murzi as well, when he describes how the experience at the PKMF was an occasion ‘to learn a lot both as people and as entrepreneurs, thanks to some very inspirational words from the speakers on stage’. Fabio Murzi then concluded by thanking the organisers and expressing his hope for Acqua dell’Elba to be once again invited for the next edition. Meanwhile, we will keep publishing our interviews with the participants to the 2018 edition, here on our blog as well as on our YouTube channel.


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