Acqua dell’Elba introduces the essence of the sea to the UK

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Acqua dell’Elba introduces the essence of the sea to the UK

Now Acqua dell’Elba is available in the United Kingdom, as part of its plan to develop into a global brand. This achievement is thanks to the agreement with JHR Holdings Ltd, the official distributor for the Acqua dell’Elba products in the UK.
 
Acqua dell’Elba will officially launch tomorrow in the UK, Thursday 18th May, with participation in The Fragrance Foundation Awards 2017 (also known as the Oscars of the fragrance world) which will be held at The Brewery hotel in London.
 
The Fragrance Foundation Awards are the perfect platform to introduce Acqua dell’Elba to the UK fragrance world. For one evening the sector comes together to celebrate the best and most successful brands, professionals and retailers.
 
Julian Roberts, Managing Director at JHR Holdings Ltd:
 
“We are extremely proud to be representing and introducing the artisan fragrance house Acqua dell’Elba in the UK market. The personal and home fragrances are inspired by and carefully made on one of the most beautiful islands in the Mediterranean, Elba, by local skilled artisans with raw materials of the highest quality. There is something poetic about it.”
Filippo Ciampini, Sales and Marketing Director at JHR Holdings Ltd, talks about the great opportunity for Acqua dell’Elba in the UK market: “Research shows consumers have been looking for more niche, authentic brands for some time now. In recent years, we saw a few acquisitions by large multinationals hunting for independent fragrance houses to keep up with this trend. These are all positive signals for Acqua dell’Elba with significant interest in the brand and success abroad.”
 
Filippo continues: “The Fragrance Foundation is such an important partner for brands like Acqua dell’Elba wanting to break into this highly competitive market. We are grateful for their work and we are very pleased to have become their member. It will be extremely valuable in assisting us achieve our goals in the UK”
 
Fabio Murzi, Chiara Murzi and Marco Turoni, the three founders of Acqua dell’Elba, add: “We are very pleased to welcome aboard our sailing ship Julian and Filippo: two extraordinary and positive people, and we strongly believe that with their professionalism and energy they will help us raise awareness of the brand and our beautiful Elba island in the UK.“